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Pharmaceutical Marketing

iProspect has been serving the unique needs of the pharmaceutical industry for over a decade. With that experience, we can help you discover what your target audience is searching for and the keywords you need to be visible on to reach your core customers. We can also help you update your site’s content to stay relevant while still adhering to FDA and DDMAC requirements, med/legal guidelines, and the need to display important safety information. Whether your brand seeks to provide information to healthcare providers or help consumers who are searching on their symptoms, iProspect will develop an effective marketing strategy to help you reach your goals. Our strength in SEO, PPC, social media, and online display advertising makes us the definitive source for your pharmaceutical marketing needs.

Healthcare Systems

In the increasingly competitive healthcare market, healthcare systems need more than traditional agencies can offer. They need brand awareness campaigns that are sensitive to a network’s reputation among patients. They need to reach qualified patients by prominently ranking in the search results for competitive terms. And they need to promote new services in a way that stands out in a crowded field. Fortunately, iProspect has been delivering such programs for healthcare systems of all sizes for over six years. Our integration of SEO, PPC, and online display advertising with your offline marketing efforts promotes your brand and drives qualified traffic while maintaining your reputation for quality. Our close relationship with the search engines helps us select the best offerings, like geo-targeted PPC campaigns and local search optimization, to help your brand stand out.

Health Insurance

iProspect uses the most sophisticated techniques that search engines and ad servers offer to target consumers in need of individual health insurance plans, including geo-targeting, demographic targeting, and customized ad copy. We have helped some of the top individual health insurance marketers in the business gain unparalleled insight into insurance applications driven from the Web to their call centers. For insurers who market group plans, we also provide detailed tracking for generating leads and signing new policies. iProspect understands where your target audience lives and what they’re searching for, and we use that insight to deliver cost-effective results.

Business-to-Business Health Marketing

The market that supports patient care becomes more and more competitive every year. Whether you are a medical records provider, a physician billing and practice management company, or a supplier or manufacturer of medical equipment, iProspect will help you identify the terms that your customers are searching on when they look for the solutions your business offers. And our PPC management technology lets us optimize your search marketing campaigns to stay in line with your marketing goals. In addition, to increase your online presence, iProspect will research where your brand needs to be visible online — such as blogs, forums, Web portals, and other communities – and integrate them into your comprehensive media strategy.

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